Turmeric
Curcumin — the most studied anti-inflammatory compound in food.
Turmeric (Curcuma longa) is a rhizome in the ginger family, used for 4,000 years in Ayurvedic medicine. Its primary bioactive compound, curcumin, has over 3,000 peer-reviewed studies examining its anti-inflammatory and antioxidant properties.
Good for
- Joint pain
- Post-exercise recovery
- Skin inflammation
Watch for
- Gallstones, blood thinners (consult doctor)
Systemic anti-inflammation
CurcuminCurcumin inhibits NF-κB — the master regulator of inflammatory gene expression. It's been shown to reduce CRP, IL-6, and TNF-α, the same markers targeted by anti-inflammatory drugs.
Joint pain and mobility
CurcuminMultiple RCTs show curcumin supplementation reduces joint pain in osteoarthritis patients comparably to ibuprofen 800mg three times daily, with fewer gastrointestinal side effects.
Brain health (BDNF)
Ar-turmerone, curcuminCurcumin increases levels of Brain-Derived Neurotrophic Factor (BDNF), which supports neuron growth and may reduce the risk of neurodegenerative disease.
| Nutrient | Amount |
|---|---|
| Energy | 312 kcal |
| Protein | 9.7g |
| Curcumin | 2–5% of dry weight |
| Iron | 41.4mg |
| Potassium | 2525mg |
| Manganese | 7.8mg |
The critical caveat with curcumin: it has extremely poor bioavailability in isolation. Less than 1% is absorbed through the gut wall. Piperine (from black pepper) inhibits glucuronidation — the liver's detoxification process that eliminates curcumin — increasing bioavailability by 2,000%. This is why we add black pepper to every product containing turmeric.
- Shoba G et al. (1998). Influence of piperine on the pharmacokinetics of curcumin. Planta Med.
- Chandran B & Goel A (2012). A randomized pilot study to assess the efficacy of curcumin in patients with active rheumatoid arthritis. Phytother Res.
- Market
- Erragadda market, Hyderabad
- Distance
- 10km
- Restocked
- Twice weekly
- Freshness
- Pressed within 24 hours of purchase
- Notes
- We use fresh rhizome, not powder. Fresh turmeric has 3× higher curcumin content than commercial powder.
Do
- Always consume with black pepper — piperine is non-negotiable for absorption
- Pair with a small amount of fat (coconut water counts) — curcumin is fat-soluble
Don't
- Don't use turmeric powder as a substitute — fresh has 3× the curcumin content
- Don't expect instant effects — curcumin's anti-inflammatory benefits accumulate over 4–8 weeks of daily use
India produces 78% of the world's turmeric and consumes 63% of it domestically. The average Indian gets roughly 60–100mg of curcumin daily from cooking turmeric — far less than the 500–1,000mg studied in clinical trials. Cold-pressed fresh turmeric delivers curcumin in a bioavailable matrix without the degradation from heat.
Pomegranate
3× the antioxidant capacity of red wine. Proven blood pressure reduction.
Tomato
Lycopene for cardiovascular and prostate health — more bioavailable when juiced.
Broccoli
Sulforaphane — the most potent natural cancer-prevention compound known to science.
Kale
681% vitamin K and the highest lutein concentration of any green leaf.
Have us press it
fresh for you.
First week is free. Skip the shopping list, the peeling, the press — we deliver turmeric in its freshest form.