Every customer is a partner
The mornings you introduce to Soma become credit in your wallet. No caps, no expiry, no awkward script — just share what already works for you.
Zero ads.Every customeris a partner.
We don't run Instagram ads. We don't pay influencers. We aren't on Google, Meta, YouTube, hoardings, or taxi-top billboards. Not a rupee of Soma revenue lands in a platform's ad-tech account. The 15–20 percent most consumer brands hand to those platforms? We put it back into your Soma Wallet.
The morning you already love — now shared with the people who need it
We'd rather have one subscriber who stays for three years than three who try us for a month. That's why the Partner Program compounds — your earnings grow with every month a partner stays active, not with how many people you rush to sign up. We're playing a slow game, and we want you compensated for playing it with us.
This isn't a referral program dressed up in nicer clothes. There's no code to share, no launch promo, no disappearing bonus. The moment you subscribe you're a Soma Partner. When someone you share Soma with starts their own subscription, you earn a percentage of their spend — every month they stay with us, for a year and up to two, depending on your tier.
Numbers below assume an average partner spends ₹3,000 a month — roughly a Pair plan. Your own household subscription breaks even around ten paying partners. Twenty gets you a household on us, with surplus.
| Tier | Earn | Into your wallet |
|---|---|---|
| Soma Friend | 10% | ~₹300–600 |
| Soma Advocate | 10% | ~₹900–1,500 |
| Soma Champion | 12% | ~₹2,160–3,600 |
| Soma Builder | 15% | ~₹4,950–9,000 |
| Founding Partner | 15% · 24 months | ₹9,000+ |
Monthly estimates assume an average partner spend of ₹3,000. Your actual earnings follow each partner's real subscription — higher for Household plans, lower for Starter.
You see exactly what's coming. Your wallet dashboard shows every partner's monthly spend, the percentage you're earning, and a clear view of what's confirmed, what's pending, and what's already paid out. Earnings sit in a 30-day holding window — long enough that if a partner's plan is cancelled or refunded inside their first month, we don't have to claw anything back from you. After 30 days, the amount lands in your withdrawable Soma Wallet balance.
Redeem against your own Soma deliveries, or withdraw to your bank account via UPI once you cross your tier's cashout threshold. Founding Partners get instant withdrawal.
You're already a partner
From the day you subscribe. Your unique partner code lives in the app and on the back of your booklet.
Share Soma your way
Hand someone a booklet, forward a WhatsApp message, or simply mention it. There's no script.
Wallet grows every month
See pipeline, 30-day hold, then it lands in your wallet. Redeem against deliveries or withdraw to UPI.
One tap to share, one tap to reply — it's really that simple
When we run pop-ups — apartment lobbies, offices, weekend markets — partners can bring friends directly. Your friend tastes the product, meets the team, and subscribes on the spot with your partner code attached. It counts the same as any other invite, which means your wallet starts earning from day one of their plan. If you want us to run a pop-up at your building's clubhouse, tell us; we'll bring the table and the bottles, you bring the neighbours.
Referral tiers, community events, co-branded booklets, equity-style founding rewards, ambassador positions for the most active partners — more partner programs are rolling out through the year. Every one of them is designed around the same principle: our customers are our marketing, and they deserve the budget.
Earn credit for every person who subscribes
Share your unique link. When someone starts a paid subscription, you earn 10% of their first month as Soma Wallet credit. No cap. No expiry.
Start with the subscription.
You can't be a partner without being a customer first. A free week is the easiest way in.